As the Marketing Director of KY Vintage, I had an invaluable expirence. The dynamic nature of the role allowed me to apply all the knowledge I’ve gained throughout my schooling and take full control of creative direction. I worked under Kyle Middleton, founder, and owner of KY Vintage. Crafting engaging campaigns, designing compelling visuals, and strategizing marketing initiatives became daily tasks that not only honed my skills but also taught me the importance of adaptability in the fast-paced industry. Working with KY Vintage provided a unique insight into the intricacies of promoting a brand in a competitive market. Collaborating with a talented team and being involved in the entire process, from conceptualization to execution, enhanced my understanding of consumer behavior and the impact of effective storytelling in advertising. This hands-on experience has undoubtedly shaped my perspective and equipped me with practical skills that will be instrumental in my future career in the field.