BASED IN NJ / NYC

Chris Pico is a NYC/NJ–based creative strategist working across sports, culture, and brand storytelling. His work spans merchandise narratives, athlete campaigns, and visual content for leading names in the space, including SLAM Magazine, FOCO, Jordan Brand talent, AJ Brown, Rhyne Howard, and national sports organizations.

Most recently, Chris served as Creative Administrator at FOCO, overseeing product ideation, design execution, sample development, and e-commerce rollout for officially licensed sports merchandise across the NFL, NBA, NHL, NCAA, and more.

He continues to build in the sports–culture ecosystem as a freelance designer and creative, producing brand visuals, athlete-forward content, and culture-driven merchandise for pros, rising talent, and youth sports networks.