Who am I

I’m Chris Pico — a creative strategist and brand builder with a passion for storytelling, culture, and design.

Most recently, I served as a Creative Administrator at FOCO (Forever Collectibles), where I led the production process for officially licensed sports merchandise. My work spanned from product ideation and sample development to design execution, photography direction, and e-commerce rollout. I collaborated across design, marketing, and global manufacturing teams to bring concepts to life for some of the biggest names in sports.

My journey began in New Jersey, where I designed murals and earned recognition for community-driven projects, before earning my degree in Advertising & Public Relations - Creative Focus from the University of Tampa. Along the way, I’ve brought creative ideas to the table at places like SLAM Magazine, The Dalí Museum, and through freelance projects with national brands and rising athletes.

I specialize in:

• Strategic marketing & brand storytelling

• Cross-functional creative production

• Merchandising, design, and visual content creation

• Building audience connection through authentic, high-impact campaigns

Whether it’s leading creative direction, shaping a brand’s visual voice, or managing the moving pieces of a fast-paced product launch, I thrive where creativity meets execution.

Let’s build something worth remembering.

Thank you for visiting my portfolio.